Strategy

An effective PR strategy begins by answering a series of questions:
  • Who are you?
  • ​Who do you want to know something?
  • What do you want them to know?
  • What do you want them to do once they know?
  • And how are you going to know if they did it?
These questions are just the starting point , but they are essential to helping us craft a public relations strategy that will help to accomplish your goals.

Branding

A brand is the sum total of an organization. It is character and personality. It's the promise to all who interact with you. It's what makes you different from others. 

Shamrock PR gets to the heart of an organization and finds out what makes it tick. We eliminate the murkiness to bring clarity a brand.

Because when your brand is clearly defined, your organization speaks with a louder, more persuasive voice.

Once defined, we can help you to train your team and maintain brand consistency. 

Marketing

Marketing uses a variety of platforms to drive a desired action. Platforms can vary from an advertisement to a brochure to a website to a social media platform to a digital ad. We can help you to identify the most efficient channels for reaching your target audiences and crafting the most compelling content to drive the desired actions.

The most effective marketing strategies carefully customize channels and content for individual audience segments to achieve the greatest returns at the most affordable costs. 

Heart - Mind - Soul

Shamrock PR brings a heart-mind-soul approach to public relations.

Heart: We put our hearts into serving our clients. Shamrock PR knows that no one cares more about your brand than you do and we take our responsibility to steward our clients' brand very seriously.

​Mind: We put thinking before action, engaging our minds in all we do. Our thinking doesn't stop with the development of a plan. We are constantly asking questions to identify potential issues, develop new ways to tell our clients' stories and unearth new opportunities for connecting with audiences.

Soul: Our passion is doing work with a higher purpose. Whether that is helping a Christian ministry tell its story to a wider audience, garnering attention for an organization serving the poor, or working with a university to sharpen its brand, we are always looking to partner with organizations that are making a difference.

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